Nike Writes the Future Case Study

Nike is one of the renowned sports dirts in the world. In 2010, Nike introduced their Nike writes the future commercial flow. This was aerial for the association football world cup 2010. make up though Adidas was the sole sponsor for this event, Nike introduced this 3-minute ad as a rival company. Nike association football build their brand not provided through their drivements but also with humankind dealing, sponsorships and innovations. Nike engaged young consumers via internet and on the field.In addition, Nike has deliver the goodsd its food market through sponsorships to subprogram their overlaps and promote and advertise their technology and design. Moreover, Nike has unbroken their guests engaged through introducing devices much(prenominal) as Nike fuel band, Nike sports watch, Nike running app and so on How is Nike association football creating excitement for its brand through advertisement? Kotler defines excitement as Customer conflict through experie ntial and emotional date with sellers. When it pay offs to marketing its vital to support the customer engaged with sellers through excitement.In drift to achieve customer involvement Nike association football introduced Nike writes the future commercial campaign in 2010. Nike sponsored association football work outers starred in these advertisements, such as Cristiano Ronaldo, Fabio Cannavaro, Franck Ribery and Wayne Rooney. This ad campaign contrasted among gos of Rooneys failures and successes. Rooneys failures could result in stock market crash or life spent without having any money. His successes could result in babies named after him or knighthood etc. In addition, to the aforementioned advertisement Nike had opposite engaging ads as well. The Mission, airport scene. By using glory footballers such as, Cristiano Ronaldo, Wayne Rooney, Nike captured the attention of fans of these players, and this video went viral on the internet. Nike used amicable media as anothe r source to publicize these advertisements. How is Nike soccer sponsorship creating excitement for its brand? In 1995 Nike soccer signed long term government agencynerships with Brazilian and United States soccer teams. Their website shows a hear of their sponsored teams, such as Barcelona, Manchester United, and Arsenal etc.By offering sponsorships Nike withdraw to advertise their products and innovations through these teams. When these teams are using Nike products, fans of these teams entrust inevitably get attached to Nike brand. Thus, gaining a young customer base, and building a close customer transactionhip. How is Nike soccer creating place for its brand through public relations? its about striving for the best, creating entertain for the business and innovating for a better world. (Nike, 2012) Innovating for a better world was one of Nikes ultimate goals. Nike conducted several(prenominal) events and designed products to achieve this goal.In 2010 Nike conducted a campaign called The relegate Write the Future. Whole get of this campaign was to attract young keen soccer players to trial at Nike academy. In conjunction to this campaign, Nike encouraged its audiences to write 57 character headline messages to inspire their best-loved soccer players, through Twitter, Facebook and other social media services. Nike conducted several campaigns in African true to prevent human immunodeficiency virus/AIDS. With their RED campaign Nike donated 100% of profits from purchases of Nike RED laces to HIV/AIDS education and medication in Africa.Public relations is a more(prenominal) powerful tool compared to advertising. Public relations creates an environment for brand exhibition and education. Thus, manner of speaking the brand to the hidden parts of the world. How is Nike association football creating value for its brand through innovations? Nike has introduced several devices and programs over the past years. In 1993, Nike started Reuse-A-Shoe. In this program they grinded foam, fabric and rubber of haggard out shoes of various brands and turns them into athletic surfaces. This was one of the oldest innovations of Nike.Nike introduced Elite Series soccer boots. Elite Series came with the Nike Football+ feature. Users get to access interactive online training by soccer experts from famous clubs. In addition, Nike introduced Nike Soccer+ for iPhone and iPod. When Nike introduces a new product it opens up new marketing channels, and the brand depart be featured one time again. Therefore, the brand wont die in the market. In addition, Product innovation, causes a diversification of the brand. New products can be introduced to new customers. In todays market businesses cannot check-out procedure without product innovation.Through product innovation Nike was able to attract new customers and keep old customers throughout the period. How is Nike Soccer developing the soccer category as a brand leader? In put in to gain inte rnational intelligence Nike shifted to soccer category in 1994, when it had a turnover of US$40 million. Nike belatedly introduced optical maser soccer field s across Madrid. As a part of their MiPista campaign, Nike is promoting their street-specific shoes with insta-soccer fields. Anyone can request a portable field using a smartphone or computer and then play virtually on any flat.Upon request, a team of Nike will gather to the put across place and setup a laser soccer field to grant the high-tech wish. Conclusion Over the past 20 years Nike Soccer has gained huge a customer base, and in return they have gone a long way. Nike has gained the rate of so many customers and they have a reputable brand. Nike has covered almost either aspect of marketing in order to get in to the top. However, Nike needs to come up with new innovations every once in a while to stay on the top of Soccer brands.