The Importance of Marketing for Business Essay Example | Topics and Well Written Essays - 1250 words - 1

The Importance of Marketing for Business - Essay Example The author has rightly presented that marketing helps a business in creating value for its customers. Most companies today implement customer-driven marketing strategies which allow them to create value for target customers. Companies today identify and select marketing segments, develop products and marketing programs targeted to each and focus on the buyers who have more interest in the values that they create the best. They then decide on a value proposition by differentiating the market offering and positioning it in the minds of the target customers. The customer relationship management part of marketing is about maintaining and building profitable business relationships by delivering superior customer value and satisfaction. Just as companies are being very choosy about which customers to serve, they are serving the chosen customers in a more lasting way. Marketing today has become an art of finding, retaining and multiplying profitable customers. Apart from helping companies c onnect more deeply with their customers, marketing also helps companies connect to customers more directly. It helps customers buy virtually everything without going to a store through telephone, online, mail order catalogs etc. In fact, such has been the success of direct marketing that some companies such as Dell only use the direct channel to sell their products. Marketing also helps businesses build strong, lasting and profitable relationships with customers through social media